Sportsbook promos are a dime a dozen these days, with every major betting site offering attractive sign-up bonuses to lure new customers. However, not all sportsbook new user promos are created equal. Bet365, DraftKings, and FanDuel offer the best sign up bonuses.
Our guide ranks the top sportsbook promos for new users and details which one is best suited for each type of bettor.
Best Sportsbook Promos in October 2026
Best New User Sportsbook Promos, Ranked
Our sportsbook review team signed up and claimed more than 10 sportsbook bonuses currently available. Here are the top 7 new users can claim right now, ranked from the best value to the worst:
- Bet365: Bet $10, get $200
- DraftKings: Bet $5, get $150 over 14 days
- FanDuel: Bet $5, get $50 in bonuses for 5 days
- Caesars Sportsbook: 10x double winnings tokens
- Fanatics Sportsbook: $100 bet match for 10 days straight
- Hard Rock Bet: Bet $5, get $100 over 5 weeks
- BetRivers: Up to $500 second chance bet
Of course, our rankings are subjective. The welcome bonus best suited for you depends on the type of bettor you are. High rollers may prefer a hefty first-bet safety net offer. Those who prefer low risk may prefer a standard ‘bet-and-get’ promo.
Below, we’ll break down each sportsbook promo individually to help you decide which provides the best value and fit for your betting style.
1. Bet365 – Bet $10, Get $200
21+ only. New customers only. Min. $10 deposit and $10 bet required. Bonus paid as non-withdrawable site credit. Registration required. T&Cs, time limits and exclusions apply. | #Ad
The Bet365 bonus code offers a bet-and-get offer that is guaranteed bonus bets. The standard bet $10, get $200 offer is better than most “bet-and-get” sportsbook promos because the bonus bets are guaranteed regardless of whether your first wager wins or loses. This is a huge leg up on other sportsbook promos, which often require a winning or losing first bet to unlock the bonus bets.
👍 PROS
- Choice of two great welcome offers
- $200 bonus is guaranteed
- Bonus bets can be used in any increment
- Reasonable minimum odds for first bet (-500)
👎 CONS
- Must download the app to qualify for the bonus
- Minimum deposit of $10 is higher than FanDuel & DraftKings ($5)
Key Terms:
- Can select one welcome bonus
- Available only through the mobile app
- Valid only for your first Bet365 wager
- Bet-and-get minimum odds: -500 or greater
- Minimum deposit: $10
- Bonus bets are valid for 7 days
- Legal States: AZ, CO, IA, IL, IN, KS, KY, LA, MI, MD, MO, NC, NJ, OH, PA, TN, VA
Sharp Football Analysis Verdict: Best for bettors who want flexibility in their sign up bonus. The guaranteed $200 bonus makes this ideal for both casual bettors and those looking to make larger initial wagers. Don't forget to enter the bonus code when signing up.
2. DraftKings – Bet $5, Get $150 Over 14 Days
New customers only. Must be 21+ and physically present in a DraftKings legal state. First bet must be placed within 30 days of registration. Bonus bets expire 7 days after issuance. See DraftKings.com for full terms. Gambling problem? Call 1-800-GAMBLER.
DraftKings also offers a ‘bet-and-get’ sportsbook sign up bonus of $150 in bonus bets, win or lose. New users just need to sign up and bet $5. You receive a $50 bonus bet token instantly after placing your first wager (most sportsbooks require your first bet to settle before awarding the bonus). After that, you'll get another $50 token seven days later, and another $50 in tokens on Day 14. No DraftKings promo code is required to unlock the offer.
One downside of the DraftKings bonus is that bonus bets are awarded as six $25 bet credits. That's a bit rigid in comparison to FanDuel and Bet365, which allow you to break up your bonus bets as you like.
Key Terms:
- Bonus paid as six $25 bet credits over 14 days
- Minimum deposit: $5
- Minimum bet: $5
- Minimum first bet odds of -500
- Bonus bets are awarded over 14 days
- Bonus bets are valid for 7 days
- Legal States: AR, AZ, CO, CT, IL, IN, IA, KS, KY, LA, MD, MA, MI, MO, NH, NJ, NY, OH, OR, PA, TN, VA, WV, WY
👍 PROS
- Straightforward terms and conditions
- Available in 27 states
- Low minimum deposit and bet ($5 each)
👎 CONS
- Bonus bets expire in 7 days
- Bonus bets must be used in $25 increments
Sharp Football Analysis Verdict: Best for new bettors who want immediate bonus credits. The $150 bonus credits with $50 awarded instantly makes it perfect for those who want to start betting right away with house money.
3. FanDuel – Bet $5, Get $50 for 5 Days
New customers only. Must be 21+ and present in a FanDuel legal state. Each day's qualified wager must be $5 or more. You get to do this once per day for 5 days total. Bonus bets expire 7 days after receipt. See FanDuel.com/sportsbook for full terms and conditions. Gambling problem? Call 1-800-GAMBLER.
The FanDuel promo code offers new players up to $250 in bonus bets by betting at least $5 on the sportsbook for 5 days in a row. Just be sure to place one qualified sports bet of $5 or more each day to get the $50 in bonus funds, which you can receive for five days for a total of $250 in bonus.
Your daily qualified bet must be placed between 3 AM ET and 11:59 PM ET each day. FanDuel bonus bets can be broken down however you please. Be sure to use the bonus bets within 7 days before they expire.
👍 PROS
- Bonus bets can be used in any increment
- Bonus is daily for a full week
- Low minimum deposit ($5)
- Good total value ($250) vs. peers
👎 CONS
- Bonus bets expire in 7 days
- Requires daily betting of at least $25 in 5 days for full bonus
Key Terms:
- Minimum deposit: $5
- Must bet at least $5 each day between 3 AM ET and 11:59 PM ET for 5 days
- Your 5-day betting window begins after your first qualified wager
- No minimum odds
- Bonus bets may be broken up into multiple wagers
- Bonus bets expire after 7 days
- Bonus credited daily
- Legal States: AR, AZ, CO, CT, IL, IN, IA, KS, KY, LA, MD, MA, MI, MO, NJ, NY, OH, OR, PA, TN, VA, WV, WY
Sharp Football Analysis Verdict: Best for consistent bettors who plan to wager daily after signing up. The maximum bonus could be worth $250 in bonus bets for the five days.
4. Caesars – Double Winnings on 10 Bets
New customers only. Must be 21+ and present in a Caesars Sportsbook legal state. Choose between 20 100% profit boosts (max $25 each). First bet must be placed within 30 days. Profit boosts expire 14 days after receipt. See Caesars.com for full terms and conditions. Gambling problem? Call 1-800-GAMBLER.
The Caesars Sportsbook bonus gives new players 10 double profit boost tokens when they sign up using the promo code SFADYW. After signing up with the promo code, make a bet selection and apply your 100% profit boost token in the betslip to get double winnings if your wager is successful.
The minimum bet for each double profit boost token is $1, and the maximum is $25. The maximum amount you can win from a double profit boost token is $2,500.
👍 PROS
- High fun factor
- Bonus lasts for a long time
- Low minimum bet ($1)
- Potentially high bonus amount if bets hit
👎 CONS
- Confusing terms and conditions at first
- The offer has been 20 profit boosts in the past
- Profit boosts expire after 14 days
Key Terms:
- Sign up and bet $1
- Bonus paid as 10 double profit boost tokens
- Minimum deposit: $1
- Your first wager must be placed within 30 days of opening your account
- Minimum bet of $1, maximum bet of $25 for each token
- Legal States: AZ, CO, IL, IN, IA, KS, KY, LA, MD, MA, MI, MO, NJ, NY, OH, PA, TN, VA, WV
Sharp Football Analysis Verdict: Best for bettors who value long-term rewards. While the welcome bonus is solid, Caesars' industry-leading loyalty program makes it ideal for regular bettors who want to earn rewards on every wager.
5. Fanatics – Get up to $1,000 in FanCash
New customers only. Must be 21+ and present in a Fanatics Sportsbook legal state. Maximum $100 bet match daily for first 10 days after registration. Each day's bet must be placed to qualify for next day's offer. FanCash expires 7 days after issuance. Total potential bonus value up to $1,000. See full terms and conditions. Gambling problem? Call 1-800-GAMBLER.
The Fanatics Sportsbook promo code gives new customers a $100 bet match for 10 days straight. In short, each day after signing up, you will get a bet matched up to $100 in FanCash. The total potential bonus value is $1,000 in FanCash.
It's essential to note that you must wager on consecutive days to keep the Fanatics Sportsbook promo active. If you miss a day, the new user promo will end, and you will not receive any more $100 bet matches, no matter which day you are currently on.
Apply your bet match token in your betslip after adding a wager.
👍 PROS
- Bonus applies to first 10 days
- Huge value up to $1,000 in FanCash
- Get a daily bet match up to $100
👎 CONS
- Requires daily betting to maximize the bonus
- Winning bets don't receive any bonus
- FanCash expires after 7 days
Key Terms:
- Only eligible for new users
- Users must opt in daily for the promo
- Must bet on the market with odds of -500 or greater
- Get up to $100 for 10 days (maximum value: $1,000)
- FanCash can be used on merchandise or converted to bonus bets
Sharp Football Analysis Verdict: The Fanatics Sportsbook provides an ideal offer for in-season bettors who like to spread out their bonuses for up to 10 days, wagering smaller amounts from $1-$100 per day while still getting good value in their bonus bets.
6. Hard Rock Bet – Bet $5, Get $100
New customers only. Must be 21+ and present in AZ, FL, IL, IN, MI, NJ, OH, TN, or VA. First bet of $5 or more required. Get $100 in bonus bets paid out as $20 for 5 weeks. Bonus bets expire 14 days after issuance. Bonus bets are non-withdrawable and must be wagered 1x before withdrawal. See full terms and conditions. Gambling problem? Call 1-800-GAMBLER.
The Hard Rock Bet promo code offers new users $100 in bonus bets when they sign up and wager at least $5. Your bet does not have to win to receive the bonus bets (minimum odds of -500). However, they are paid out as $20 for 5 weeks. No Hard Rock Bet promo code is required.
The main downside of the Hard Rock Bet sign-up bonus, though, is that it's only available in eight states: AZ, FL, IL, IN, MI, NJ, OH, TN, and VA.
👍 PROS
- Easy to understand bonus terms
- Only available sportsbook promo in Florida
- Low first bet amount ($5)
👎 CONS
- Low bonus amount for bet-and-get offer
- Sportsbook isn't widely available
Key Terms:
- First-time users only
- First bet must be $5+
- Bonus paid out over 5 weeks ($20 per week)
- Bonus bets cannot be used on boosts or round robins
- Bonus bets expire after 7 days
Sharp Football Analysis Verdict: Best for Florida residents and those who prefer a straightforward, no-frills bonus structure. The lower bonus amount makes it ideal for casual bettors starting with smaller stakes.
7. BetRivers: Up to a $500 Second Chance Bet
New customers only. Must be 21+ and present in a BetRivers legal state. First real money wager required. If first bet loses, receive bonus bet equal to stake up to $500 (depending on state). Bonus bet must be used within 30 days of receipt. Bonus bets are non-withdrawable and have no cash value. 1x playthrough requirement on winnings. See full terms and conditions. Gambling problem? Call 1-800-GAMBLER.
The BetRivers new user promo offers new users a Second Chance Bet of up to $500 if their first wager loses (awarded as a single bonus bet). No BetRivers promo code is required. Simply sign up, deposit $10, and place a $10+ first bet to qualify. The bonus amount varies by state: $500 in IL, IN, LA, MA, MD, MI, PA, and VA; $250 in CO, DE, and NJ; and $100 in AZ, IA, NY, OH, and WV.
While the headline figure is lower than Bet365's $1,000 safety net, the BetRivers bonus has one big advantage worth noting. The bonus bet is valid for 30 days (versus 7 days at DraftKings). For bettors who want a longer runway to use their bonus credits without rushing into a single wager, BetRivers offers a solid welcome bonus.
👍 PROS
- 30-day expiry for bonus bet
- Great iRush Rewards program
- 1x wagering requirement
👎 CONS
- Awarded as a single bonus bet (can't be split up)
- Bonus amount drops to $250 or $100 in some states
Key Terms:
- Minimum deposit: $10
- Minimum first bet: $10
- Minimum first bet odds: -200
- Bonus paid as a single bonus bet equal to losing stake
- Bonus bets valid for 30 days after receipt
Sharp Football Analysis Verdict: Best for bettors who want a longer runway to use their bonus without rushing into wagers. The 30-day expiry makes BetRivers' Second Chance Bet friendlier than other sportsbook promos, which often have a 7-day bonus bet expiry.
How We Rated the Best Sportsbook Promos
At Sharp Football Analysis, we review dozens of sportsbooks and their promo offers for new users. Clearly, we did not just rank the top eight sportsbooks above by who has the biggest dollar amount in bonus bets. But for the sake of transparency, we wanted to explain the methodology that went into the ranking of the best sportsbook promos that you just read. The following criteria all play a factor in the final ranking:
- Variety: Our top choice (Bet365) gets higher marks for having variety in its welcome offer, giving new users a bet-and-get offer with free casino spins in applicable states.
- Value of Offer: If two sportsbooks are offering a similar bet-and-get or first-bet insurance offer, the one offering the larger bonus could get a higher ranking if it excels in other areas as well.
- Reading the Fine Print: Reading the terms & conditions for these offers is very important, as some note specific restrictions on what bets qualify for the offer, wagering requirements, minimum odds requirements, and how many days you have to use the bonus bets.
- Time to Receive the Bonus: We consider how long it takes to obtain the bonus, depending on whether you have to wait until your bet settles or if it's instantly rewarded upon placing your sportsbook wager.
- How the Bonus Can Be Used: Sportsbooks that allow you to use bonus bets in any sum you want, like FanDuel and Bet365, usually receive a higher ranking than those with more rigid bonus bet structures like the $25 tokens at DraftKings or the maximum limits on a Caesars boost.
- Real User Experiences: We scour social media (Reddit, Twitter/X, Facebook groups) for what users have said about their dealings with the sportsbook and their offer in terms of the ease of obtaining it, the time it takes to get the bonus, and customer service.
- First Deposit Amount: An offer with a lower first deposit requirement of $5 is more favorable than one that is $10.
- Available Betting Markets and Odds: A sportsbook with a wider variety of betting markets and competitive odds is a better place to spend a bonus than one with more limited markets.
- Safety and Security: The reputation of the sportsbook and the safety and security it provides with its app is also important.
How to Choose the Best Sportsbook Bonuses: Three Key Considerations
1. Your Betting Style
- 💰 High-stakes bettors should prioritize first-bet safety nets
- 👥 Casual bettors may prefer guaranteed bonus bet offers
- 🎲 Regular parlay bettors should look for parlay insurance and SGP boosts
2. Ongoing Value
- 📊 Evaluate regular promotions for existing customers
- ⭐ Consider sportsbook loyalty programs and rewards schemes
- 📈 Look at the frequency and percentage of odds boosts
3. Promo Requirements
- 📋 Check promo T&Cs and wagering requirements for bonus funds
- ⏰ Understand time limitations on bonus bets
- 📝 Review the minimum odds requirements for first wager
4. Sportsbook Quality
- 💰 Make sure the app is easy to navigate and runs smoothly during high-service times like live NFL betting
- 👥 Read customer reviews about reliable and fast payouts as well as customer service
- 🎲 Use trusted sportsbooks with competitive odds and a good industry reputation for safety and service
How to Use a Sportsbook Promo Code: Follow These Easy Steps
Following these steps carefully will ensure you successfully claim your sportsbook bonus. Missing any step could result in not receiving your promotional offer.
1. Registration Process
- Visit the sportsbook through a valid promotion link
- Enter the promo code during registration (if required)
- Complete identity verification
- Make a qualifying deposit and first bet (usually $5-$10)
2. Important Steps
- Double-check promo code entry before submitting
- Verify minimum deposit requirements
- Review qualifying bet requirements
- Understand bonus credit distribution, usage, and timeline
⚠️ Important Note: Most sportsbooks require you to enter the promo code during registration. Attempting to add it after creating your account usually will void the bonus offer.
How to Maximize Sportsbook Bonuses: A List of Pro Tips
To get the most value from sign up bonuses at sportsbooks, follow these tried-and-true strategies:
-
1. Stack Multiple Welcome Offers
- Sign up for multiple sportsbooks: Take advantage of numerous welcome bonuses while they're available (this also allows you to choose the most friendly odds across various sportsbooks)
- Track bonus expiration dates carefully: Make sure you know the timeline of when you need to make your qualifying bet and how long the bonus bets last before expiring
- Use a spreadsheet to manage different bonuses: Track your deposits, bonus amounts, and deadlines systematically
-
2. Strategic First Bets
- For safety net offers: Consider a large first bet to maximize the potential of the bonus (however, remember that bonus bets don't count towards winning, so they are less valuable than cash)
- For guaranteed bonuses: Choose more conservative bets to ensure you maintain your bankroll on top of the bonus bets
- For win-dependent offers: Check the minimum odds requirement and then take as heavy a favorite as possible so you guarantee you receive the bonus funds (sportsbooks like FanDuel don't have minimum odds, so you can take a -1000+ favorite if you want)
- Time sign-ups around major sporting events: Most sportsbooks like DraftKings and FanDuel roll out upgraded bonuses around big events like the Super Bowl or March Madness
3. Bonus Bet Strategy
- The most important thing to understand: a bonus bet's stake is never returned with winnings. That changes the maths entirely.
- Consider the math: A $50 bonus bet on a -300 favorite returns $16.67 in withdrawable cash. The same $50 token on a +200 underdog returns $100. Same token, six times the value. Because you keep only the profit, short prices convert almost nothing, and the higher the odds, the closer the token gets to its face value.
- Go with longer odds: Bonus bets should be longer than you'd normally take, because that's where the token's value lives.
- Track expiry, not just value: Five of these eight expire in 7 days. BetRivers gives you 30. A $500 token you can plan around is often worth more than a $1,500 one you have to spend in a week.
Current Promotions for 2026 NFL Season
As we get closer to kicking off the 2026 NFL regular season on September 9, the top-rated sportsbooks will have live promotions directly tied into celebrating the return of football with offers exclusively for existing customers. We have noted some of the offers below.
DraftKings – NFL Survivor Bet and Get: Users can opt in to an NFL Survivor Bet and Get promo. After opting in, simply place a $10+ NFL bet on a futures market like the Super Bowl, Conference Winner, Division Winner, or Make Playoffs markets. You get one entry ticket into the $10 season long NFL Survivor Contest. The bet's odds must be -200 or longer in one of those qualified markets. The Survivor entry ticket expires on 9/9/2026 at 8:20 PM ET when the survivor contest locks.
Bet365 – NFL Early Payout: Get your bets paid out early if the team you bet on takes a 17-point lead at any time in the game. For any pre-game bet on the moneyline, if the team you back gains a 17-point lead, regardless if they don't win the game, you will get your bet paid out in full. For parlays and Same Game Parlays, this leg of the parlay will be marked as a winner. This will apply for every NFL game through February 28, 2027.
Responsible Gambling
Virtually every sportsbook app or website licensed to operate legally in the US includes self-exclusion features that let people limit their accounts and control their gambling if needed. There are also manual deposit limits; some sites even offer activity or usage limits that can be set from the user account menu.
⚠️ Important: If you need help with gambling-related issues, call 1-800-GAMBLER to speak with trained professionals.
Best Sportsbook Promos – Conclusion
The best new user sportsbook promos come from Bet365, DraftKings, and FanDuel. We ranked Bet365 at No. 1 due to the way you can split up the $200 guaranteed bonus bets from just a $10 deposit and bet.
We recommend taking advantage of all 7 sportsbook bonuses on our list, but if you only have the means or location to try select ones, then you can follow our rankings for what you value most in a sportsbook offer.