Best Sportsbook Rewards Programs in Jan 2026: A Guide to Loyalty Points & Perks

The best sportsbook rewards programs in January 2026 are Caesars Rewards, BetMGM Rewards, DraftKings Dynasty Rewards, BetRivers iRush Rewards, Fanatics ONE, and Hard Rock Bet Unity. These six sportsbook loyalty programs offer the highest value through free bets, tier credits, comp points, and exclusive VIP perks for US sports bettors.

Understanding how sportsbook rewards programs work can significantly increase the value you get from your betting activity. This guide compares all major sports betting VIP programs to help you find which sportsbook has the best loyalty program for your betting style.

Top Sportsbook Loyalty Programs at a Glance, Ranked for January 2026

Many sportsbooks use their loyalty rewards programs as key selling points. Brands with land-based casinos, resorts, and other assets tend to link their rewards with every service they offer, making the program even more attractive to users who want perks such as hotel and restaurant discounts.

For example, the Seven Stars tier of Caesars Rewards offers exclusive member benefits like luxury room suite upgrades, spa retreats, and more. These perks encourage VIP players to stay loyal to the sportsbook rather than shop for better odds at another betting site.

That said, here are our top six sportsbook loyalty rewards programs in January 2026:

1. Caesars Rewards
2. BetMGM Rewards
3. DraftKings Dynasty Rewards
4. BetRivers iRush Rewards
5. Fanatics ONE
6. Hard Rock Bet Loyalty

1. Caesars Rewards – Best for Casino & Hotel Rewards

After signing up with the Caesars Sportsbook promo code, punters can access Caesars Rewards, a unified loyalty program that lets you earn and redeem points across the sportsbook, online casino, 50+ resort properties, restaurants, and entertainment venues. It offers the best rewards for high volume bettors who also enjoy casino games and travel.

Caesars Rewards quick facts

• Earning Rate (Straight Bets): 10 credits per $100 wagered
• Earning Rate (Parlays): 20 credits per $100 wagered
• Redemption Rate: 100 credits = $1 bonus cash
• Birthday Bonus: $5 free bet
• Number of Tiers: 6 (Gold → Seven Stars)
• Top Tier Requirement: 150,000+ credits (invite only)

Here’s the Rewards Tier breakdown:

The Seven Stars program is by invitation only and offers the most perks, including one Caesars retreat per year, a free birthday celebration dinner, and a whole lot more.

Caesars Rewards Credits can also be redeemed in the sportsbook Rewards Store for bonus bets that can be used to place free wagers on any sports market (100 Reward Credits are worth $1 in Bonus Cash). Other rewards available for Caesars Rewards Credits include hotel stay discounts, gift cards, and merchandise.

The tier qualification periods (monthly/annual) for Caesars run on a calendar year basis. Sports betting loyalty points redemption options include free bets, hotel discounts, gift cards, and merchandise through the Rewards Store.

2. BetMGM Rewards – Best for MGM Properties & Experiences

BetMGM Rewards is a crossover loyalty program that combines online sportsbook earnings with MGM's brick-and-mortar resort network. This cross-platform earning (casino + sportsbook) approach offers exceptional value for bettors who travel to Las Vegas or other MGM destinations.

Sign up using the BetMGM bonus code, you’ll find a list of categories, such as sports or casino, within the Rewards Store. In Sports, you’ll find packages for redeeming BRPs, including bonus funds and odds boosts. Amounts vary depending on how much you want to redeem, but packages start at 800 BRPs for $10 in sportsbook bonus funds.

A $100 straight bet earns you 20 Points/Credits. A $100 parlay earns you $50. Each tier comes with a birthday bonus and an anniversary bonus, starting at $5 each for the Sapphire Tier and going all the way up to $200 for the Noir Tier.

Note: Tier Credits are earned through qualified play and reset annually.

3. DraftKings Dynasty Rewards – Best for DFS & Online Bettors

DraftKings Dynasty Rewards is the best online-only sportsbook loyalty program for bettors who want maximum value from point multipliers on longshot bets. Unlike resort-based programs, all rewards are earned and redeemed digitally through the DraftKings ecosystem and Golden Nugget Online Casino.

This is in addition to the $300 bonus bets for new customers using the DraftKings promo code in January 2026.

4. BetRivers iRush Rewards – Best for Budget Hunters & Parlays

BetRivers iRush Rewards is the best sportsbook loyalty program for parlay bettors due to its aggressive point earning on multi-leg bets. You can earn 1 point for just $1.25 wagered on 5-leg parlays.

There's also the BetRivers affiliate code, which grants new users up to $500 back if their first bet loses. Note: Points expire with inactivity.

5. Fanatics FanCash – Best for Cross-Platform Rewards (New)

Fanatics ONE replaced FanCash in August 2025 as Fanatics' first enterprise-wide loyalty program. The new program offers up to 10% FanCash back on all bets—win or lose—making it one of the most generous sportsbook cashback programs available. This effectively functions as rakeback for sports bettors. New players can also take advantage of the Fanatics Sportsbook sign up bonus.

Fanatics ONE Feature	January 2026 Details
Sportsbook Cashback	Up to 10% FanCash on ALL bets
Shopping Cashback	5% on Fanatics App purchases
Tiers	5 (ONEmember → ONEblack)
Top Tier Requirement	20,000 tier points + invite only
Redemption Options	Bonus bets, merchandise, trading cards, tickets, casino credits
Top Tier Perks	Super Bowl party access, athlete experiences

Fanatics ONE tiers: ONEmember (entry) → ONEmember Pro → ONEgold → ONEplatinum → ONEblack (invite only). Over 10 million users were automatically migrated from FanCash. FanCash can be redeemed for jerseys, collectibles, Topps trading cards, event tickets, bonus bets, and casino credits.

6. Hard Rock Bet Unity + Legendary Reward Drops (Updated January & June 2025)

Hard Rock Bet integrated with Unity by Hard Rock in January 2025 and launched Legendary Reward Drops in June 2025. This dual-program approach creates unmatched omnichannel benefits across 200+ Hard Rock locations worldwide including hotels, casinos, cafes, and Rock Shops.

Sports bettors can create an account and use the Hard Rock Bet promo code and get started with $150 in bonus bets.

Hard Rock Feature	January 2026 Details
Programs	Unity by Hard Rock + Legendary Reward Drops
Monthly Levels	8 levels with increasing rewards
Unity Tiers	Star → Legend → Icon → X (invite only)
Point Multipliers	1X to 8X based on level
Redemption Locations	200+ Hard Rock locations worldwide
Status Match	Yes – matches competitor VIP status
Notable Redemption	Tesla Model Y (4.9M points)

Weekly Legendary Reward Drops include free bets, parlay insurance, and Unity point multipliers—all revealed through an immersive guitar case interface. Unity Points can be transferred between online and on-property accounts for redemption at hotels in Hollywood, Punta Cana, and the Maldives, plus concert tickets, merchandise, and even vehicles. Hard Rock offers status match offers for players with VIP status at other sportsbooks.

How Do Sportsbook Rewards Programs Work?

Sportsbook rewards programs work by awarding points for every dollar you wager, which can be redeemed for free bets, bonus cash, merchandise, and VIP experiences. Most programs use a two-part system: redeemable comp points (or Crowns/FanCash) plus tier credits that determine your VIP status level.

How to earn rewards betting on sports (typical structure):

Step	Action	Result
1. Sign Up	Create account (auto-enrolled)	Start at base tier
2. Wager	Place qualifying bets	Earn points + tier credits
3. Level Up	Accumulate tier credits	Unlock better perks
4. Redeem	Exchange points in store	Get free bets, cash, prizes

The point-per-dollar earning rates vary by sportsbook and bet type. Straight bets typically earn 10-20 points per $100 wagered, while parlays can earn 20-50 points per $100. Some programs like DraftKings offer point multipliers (up to 8X) on longshot bets with +500 odds or greater.

Types of Sportsbook Rewards Programs

There are three main types of sportsbook rewards programs: points-based systems, tiered VIP programs, and crossover loyalty programs. Understanding the differences helps you choose the best loyalty programs for sports bettors based on your preferences.

1. Points-Based Systems

Most US sportsbooks use a point system where you get a fixed amount of points for every $100 wagered. Many sportsbooks offer a $100:1 ratio—$100 wagered earns you 1 rewards point.

A basic point system works by giving you a fixed number of points for every $100 wagered. Many sportsbooks offer a $100:1 ratio—$100 wagered earns you 1 rewards point.

Some sportsbooks offer cash back based on the odds you bet instead. For example, Fanatics Sportsbook's FanCash program gives you cash back the same way a credit card rewards program like AmEx would.

2. Online-Only Tiered VIP Programs

Sportsbooks that run an online-only VIP program typically do so using tiers. Many will use both bonus store credits of some kind plus tier credits as their betting rewards. However, the tier credits are only used to determine which tier your rewards account belongs to. They can’t be traded in for prizes like bonus credits can.

Users who bet more on the site earn more credits. The more credits you earn in a set period of time (usually a month or a year), the higher tier status your account will achieve.

For example, DraftKings Dynasty Rewards offers both “Crowns” and “Tier Credits.” Users can redeem Crowns for DK Dollars, entries into tournaments and contests, and prizes in the DraftKings Dynasty Store. Tier credits determine your DraftKings Tier Status.

In this case, 550 Crowns equal 1 DK Dollar, which is valued at $1 in bonus funds. Bets with odds of -300 or longer earn 1 Tier Credit for every $18. At DraftKings, there are five tiers, from Bronze to Onyx, each with greater benefits for users, such as exclusive live experiences, weekly casino rewards, and more.

3. Crossover Loyalty Programs

Sportsbooks that are part of a larger enterprise, like a string of casinos, sometimes offer one rewards program for all of their offerings. Hotel stays, in-person casino play, online sportsbook betting, and more can all earn loyalty points for each dollar spent.

We mentioned the Caesars sportsbook rewards program earlier, and another great example is BetMGM Rewards. In addition to earning BetMGM Rewards Points on sportsbook and casino games, users can get on-property rewards anywhere in an MGM resort, such as dining, spa visits, and even gift shops. They can even link their Rewards account with Marriott Bonvoy to earn points.

At the sportsbook, users earn at least 20 BetMGM Rewards Points and 20 Tier Credits for each $100 spent on a straight bet. Parlay bets yield even more at 50 points each for every bet of $100. At the Rewards Store, you can trade in 800 BRP (BetMGM Rewards Points) for a $10 bonus bet.

The Best Sportsbook Loyalty Program for Every Type of Bettor

Most top-rated sportsbooks offer some type of loyalty program, otherwise known as reward or VIP programs to customers who frequently bet a lot. It’s a good way to earn extra bonuses and promotions if you find yourself continuously wagering on the same sportsbook.

We have laid out the best choice of sportsbook loyalty programs for every type of bettor.

💵 Best For High-Volume Bettors and Casino Fans

If you like to frequently bet on the sportsbook and enjoy the occasional online casino game, then it’s hard to pass up the loyalty programs at Caesars and BetMGM. They combine their sportsbook platforms with their casino offerings, all in one program, so it’s the easiest way to maximize your loyalty points and get access to the best and most luxurious rewards.

Winner: BetMGM Rewards & Caesars Rewards (tie)

🏈 Best for Online Sports Bettors

If your interests only lie in the online sports betting aspect of these sites, then the DraftKings Dynasty Rewards should interest you as a way to earn Tier Credits and Crowns, which can be exchanged for DK Dollars to use on bets. You get more credits for the higher odds you wager, including 8x credits on bets with odds of +500 or longer.

Winner: DraftKings Dynasty Rewards

🤑 Best for Parlay Bettors

For those who like to wager high-reward parlays with longshot odds, you may prefer the Fanatics FanCash program, where you can get a percentage-based earning of rewards. For instance, a standard bet at -110 odds may only earn you 1% back in rewards, but a bet with +4750 odds or longer on a parlay would earn you up to 10% in rewards. This makes it ideal for those who enjoy betting serious amounts on parlays.

Winner: Fanatics FanCash

🎯 Best for Budget Bettors and Bonus Store Fans

If you like placing smaller bets and/or enjoy playing slot games, the BetRivers iRush Rewards program is one of the easiest ways to quickly accumulate points that can be used in the bonus store to unlock profit boosts or spin for cash prizes on a wheel. Remember that your iRush points expire over time, and your level will drop if you do not remain an active bettor on BetRivers.

Winner: BetRiver iRush Rewards

Tips to Maximize Benefits from the Loyalty Rewards Program

In order to get the most out of sports betting rewards, find out which sportsbook has the best rewards program. Then, look at how earning rewards works there. Many programs will offer different earning systems for their standard loyalty and VIP loyalty programs, as well as different rates for certain kinds of bets.

Next, note reward credit expirations. Unused reward credits normally expire after a certain period, usually around six months. Be sure to use your reward points while they’re still valid.

Lastly, try to calculate how much you might spend through the platform over the course of a year. That way, you can determine the total value you’ll get annually from the program. With this view, you’ll see how the benefits stack over time.

Best Practices & Tips

Here are a few quick tips to remember that will ensure you’re getting the most out of your online sportsbook rewards programs:

Here's a detailed breakdown of how to maximize sportsbook rewards:

Strategy	How It Helps
Consolidate betting	Reach higher tiers faster for better multipliers + perks
Bet parlays	2-5X more points than straight bets at most sportsbooks
Use multiplier promos	Double or triple points during promotional periods
Track expirations	Points typically expire after 6-12 months of inactivity
Request status match	Start at higher tier with VIP status from another sportsbook
Enable app notifications	Catch mobile app exclusive rewards + flash promotions
Bet longshots (DK)	DraftKings gives 8X credits on +500 odds or longer
Use referral bonuses	Earn bonus points/bets when friends sign up

Best Sportsbook Rewards Programs | Are they Worth Joining In 2026?

The best sportsbook rewards programs are from Caesars, BetMGM, DraftKings, BetRivers, Fanatics, and Hard Rock Bet. Caesars consistently ranks highest for cross-platform earning (casino + sportsbook) with resort perks, while DraftKings offers the best point multipliers for online-only bettors.

Sportsbook rewards programs are worth joining in 2026 if you bet consistently at one sportsbook. The return is modest (typically 1-2% of wagering volume), but it adds up over time. For example, $5,000 in annual wagering at Caesars earns $50-$100 in bonus bets, plus birthday bonuses and tier benefits.

However, rewards programs may not be worth it if you prefer shopping for the best odds across multiple books, since you won't accumulate enough tier credits at any single sportsbook to reach higher loyalty tiers. The key is choosing one program that matches your betting style and sticking with it.

⚠️ Remember: Always gamble responsibly. For help, call 1-800-GAMBLER.

Best Sportsbook Loyalty Rewards | FAQs

How do sportsbook rewards programs work?

Sportsbook rewards programs work by awarding points for every dollar you wager. Most programs use comp points (redeemable for prizes) plus tier credits (which determine your VIP status level). Higher loyalty tiers unlock better perks like profit boosts, free bets, and exclusive promotions. Points are typically earned at 10-50 per $100 wagered depending on bet type.